A multi-brand, multibillion-dollar corporation with more than a century in foodservice, ingredients and retail
DT&A has been working with this client for years when their remark — “We rely on our suppliers to bring us innovation.” — inspired us to launch a new internal process to ensure we always keep the pressure on to think outside the package.
The Process
Perform a company-wide deep dive into our client’s business and empower every DT&A employee to fully invest themselves into our clients’ success.
Break entire company into four teams for brainstorm sessions.
Keep teams focused on Three Pillars: Client’s Brand Portfolio, Client’s Package Types and Client’s Markets.
One month later, reconvene for four presentations; gather the best ideas into a single presentation to the client.
Results
An astounding array of fresh thinking and insights came from ALL corners of the DT&A organization. The account team distilled all ideas into a presentation that was shared with the client to great reception. We discovered:
Compatible food products could be packaged together to save costs and increase sales.
Resealable packaging provides longer refrigeration shelf-life and eliminates waste of repackaging after opening.
Food packaging thickness could be changed to reduce weight without sacrificing protectiveness.
Placing healthier snack options, like individual cheese sticks, at the front of the store offers alternative to candy.
Why PSI @ DT&A?
- Trust our DNA — decades of collective intelligence, nimble and creative industry experts with a wide network of influencers, suppliers and idea-shapers unique in the industry
- Cross-pollinate within the company — accounts, sales, marketing, customer service, administration, executive … open our minds to new points of view and encourage the free exchange of ideas
- Add value — relentlessly focus on our client relationship and, ultimately, win new business
What's Next
Every food organization could benefit from a no cost, no obligation review from DT&A to search out the innovative ideas that can take their product to the next level.